It was the year 2000 when Andrea Girolami, a visionary entrepreneur with brilliant foresight, set out on his grand journey. The result was a tour operator—today known as AG Boutique Journey—which was created to showcase Italy's timeless charm and warm, legendary hospitality. That initial spark born from passion and dedication proved prescient, eventually establishing AG Group as a shining leader amongst incoming tourism in the Bel Paese.
Within a decade, that intuition grew, expanded, and multiplied: the company flourished and diversified, developing distinct branches that each celebrated a different facet of travel—from group travel to individual personalized journeys, corporate travel to event planning, and refined luxury experiences to exclusive events and receptions.
But every success, as we know, is just the beginning of new and greater adventures.
In 2011, the company reached a pivotal milestone by acquiring its first property—an elegant 4-star hotel in the heart of Rome that would become the foundation of AG Hotels. This was just the beginning of a remarkable expansion that now includes six active properties, with a seventh opening by the end of 2025 and four more launching in 2026 across Italy's most beautiful and coveted destinations. The result is a growing constellation of properties united by a commitment to authentic, high-value hospitality.
Alongside this growth, AG Hotel Consulting emerged as a powerhouse, turning bold concepts into reality. Since 2021, more than 40 independent hotels have trusted the company's expertise to launch, reinvent, or elevate their properties. The division functions as an innovation lab where startups, property revitalization, management strategies, and cutting-edge marketing strategies come together seamlessly.
In 2017, the group expanded into the culinary world with Diana's Place Bistrò, a gourmet sanctuary in Rome where fine wines and Mediterranean cuisine create an unforgettable sensory experience.
A major breakthrough came in 2021 with a prestigious alliance with Hyatt Corporation. This partnership brought forth collaborations with The Tribune Hotel (part of JdV by Hyatt) and the highly anticipated Thompson Rome—a property embodying the future of lifestyle hospitality.
To streamline this expanding empire, the company established Hotels Gest Italia S.P.A. in 2024 as the central hub coordinating all the group's properties. Building on this momentum, 2025 welcomes new partnerships with renowned global hospitality brands like Ennismore, Accor, and Marriott, cementing the company's growing international presence.
AG Group's story is not just that of a business; it is the journey of a great team led by President Andrea Girolami, who masterfully balances vision with practicality and elegance with bold entrepreneurship, giving life to a hospitality ecosystem where every detail tells a story, every project reflects genuine passion.
A journey that continues, day after day, with an eye toward new horizons.
